Thursday, February 11, 2010

Walmart Partners with Summit

Walmart: New Moon DVD to include Never Before Eclipse Footage

Walmart


Wal-Mart is promising a store-within-a-store in preparation for the Twilight release next month during what I shall dub “Merch March”. The new section will include:

  • The Twilight DVD movie – standard and special edition
  • The Twilight CD soundtrack
  • The Twilight book series: Twilight, New Moon, Eclipse and Breaking Dawn
  • Twilight apparel
  • Twilight messenger bags and totes
  • Twilight posters
  • Assorted Twilight licensed jewelry, key chains and accessories

Staying true to Wal-Mart’s modus operandi, it promises “more affordable access to Twilight items than ever before”. Check out the whole press release after the cut.

Fans can pre-order Summit Entertainment’s Twilight DVD today from Walmart.com

BENTONVILLE, Ark., Feb. 12 /PRNewswire-FirstCall/ — Fans bitten by Twilight mania will soon find much more than the popular vampire book series at Walmart as the retailer becomes a new nationwide Twilight destination. In conjunction with Summit Entertainment’s DVD release of this box office smash launching next month, all Walmart stores and Walmart.com will offer unique “Twilight store” areas containing a wide array of crowd-pleasing merchandise at affordable Walmart values.
Today Twilight fans can go to www.walmart.com/twilight to pre-order the new Walmart-exclusive standard DVD movie or special edition DVD, both to release nationwide March 21. As the countdown to the DVD release begins, the Web site will host discussions and post news about exciting fan events and activities to come. Today fans can go to Walmart.com/twilight to watch exclusive behind-the-scenes movie footage. In a few days, they also will find special features on the site to upload and enhance their digital photo to send an “eBite” to a friend. As teens, moms and friends prepare for Twilight “viewing parties” around the country, the site will continue to add special announcements and new material over the coming weeks.

Committed to bringing customers more affordable access to Twilight items than ever before, Walmart will dedicate a special area in each of its 3,500 stores to Twilight beginning mid-March – just days before the DVD movie release is available – to offer items including:

* The Twilight DVD movie – standard and special edition
* The Twilight CD soundtrack
* The Twilight book series
* Twilight, New Moon, Eclipse and Breaking Dawn
* Twiligh t apparel
* Twilight messenger bags and totes
* Twilight posters

* Assorted Twilight licensed jewelry, key chains and accessories “Twilight is a cultural phenomenon that has gripped both teens and adults across the country,” said Greg Hall, vice president, Merchandising. “From the popularity we’ve already witnessed in books and music, we believe ‘Twilighters’ will be very excited about the items and values Walmart will bring together in a new in-store and online experience.”

“We’re delighted to partner with Walmart in bringing the highly anticipated Twilight DVD to the millions of enthusiastic fans who made the film such a groundbreaking success in its theatrical release,” said Steve Nickerson, President of Summit Home Entertainment. “By creating specially-dedicated Twilight stores, both in their brick-and-mortar locations and on their website, Walmart is creating a unique home for this beloved franchise’s passionate fan base.”

Walmart will host these dedicated Twilight areas in stores through April, and continue to carry Twilight merchandise through the year, some items for a limited period only.

Twilight was the bestselling book of 2008 across all genres and the movie’s November 21, 2008 opening weekend was one of the biggest in Hollywood history, grossing $70.6 million.


Twilight Saga: New Moon (2-Disc) (Anamorphic Widescreen)
Twilight Saga: New Moon (2-Disc) (Anamorphic Widescreen)
Release Date: 03/20/2010
List Price: $32.99
Our Price: $20.32
You save: $12.67 (38%)
List Price: $32.99
Our Price: $20.32
You save: $12.67 (38%)

The following content was provided by the publisher.

Bella Swan is devastated by the abrupt departure of her vampire love, Edward Cullen but her spirit is rekindled by her growing friendship with the irresistible Jacob Black. Suddenly she finds herself drawn into the world of the werewolves, ancestral enemies of the vampires, and finds her loyalties tested.

Director Commentary, Audio Commentary, Documentary, Music Videos.

Subtitles: English SDH & Spanish, A Riveting 6-Part Documentary That Takes You Behind The Scenes, Exclusive Band Rehearsal Footage with Muse.

Starring: Kristen Stewart, Robert Pattinson, Taylor Lautner
Studio Name: Universal Home Video
DVD Release Date: 03/20/2010
Rating: PG-13
Format: DVD
Screen Format: Anamorphic Widescreen
Run Time (in minutes): 130 minutes
Language: English
Audio Tracks: English and Spanish 5.1 Dolby Digital, English 2.0 Dolby Digital
Shipping Weight (in pounds): 0.2
Product in Inches (L x W x H): 5.5 x 0.5 x 7.44

Twilight Saga: New Moon (Blu-ray) (Anamorphic Widescreen)
Twilight Saga: New Moon (Blu-ray) (Anamorphic Widescreen)
Release Date: 03/20/2010
List Price: $34.99
Our Price: $21.86
You save: $13.13 (38%)
List Price: $34.99
Our Price: $21.86
You save: $13.13 (38%)

Director Commentary, Audio Commentary, Documentary, Music Videos.

Subtitles: English SDH & Spanish, A Riveting 6-Part Documentary That Takes You Behind The Scenes, Exclusive Band Rehearsal Footage with Muse.

Starring: Kristen Stewart, Robert Pattinson, Taylor Lautner
Studio Name: Universal Home Video
Blu-ray Release Date: 03/20/2010
Rating: PG-13
Format: Blu-ray
Screen Format: Anamorphic Widescreen
Run Time (in minutes): 130 minutes
Language: English
Audio Tracks: English DTS HD Master Audio, Spanish 5.1 Dolby Digital, English 2.0 Dolby Digital
Shipping Weight (in pounds): 0.2
Product in Inches (L x W x H): 5.5 x 0.5 x 7.44

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