New Moon DVD Sells More Than Twilight DVD
Courtesy of Summit Entertainment
Over the weekend, the release of The Twilight Saga New Moon DVD has driven fans into the stores, resulting in sales of 4 million DVDs, higher than Twilight’s 3.8 million copies on its first weekend; a fact that caused Summit Entertainment’s co-chairmen Rob Friedman and Patrick Wachsberger to release in a statement, “As we have said all along, the fans are what make this franchise and we once again thank them for their support.”
Variety analyzes the possible factors in the success of the second installment of The Twilight Saga
What helped “New Moon” was the fact that Summit set up a number of midnight launch events across the country at 7,000 retail outlets, as well as viewing parties which drove up interest in the title — especially among fans who could meet castmembers at some of the locations through not-so-secret appearances. Releasing it over the weekend, rather than the traditional Tuesday launch for DVDs, is also likely to have helped drive up sales.
(CC)
No comments:
Post a Comment